ESG practices have been increasingly present in agendas involving environmental and industrial segments because they deal with the combination of sustainable governance, with economic management and social engagement of companies from all sectors.
With this, companies have the ability to develop their business where balancing the company’s management as well as its performance is aimed at reducing environmental impact and increasing positive impact on society.
This attracts investors who want to allocate their capital in promising companies, and one of today’s main starting points is the implementation of ESG practices.
ABNT launches an ESG practices manual
“Recommended Practice 2030 – Environmental, social and governance (ESG) – Concepts, guidelines and assessment and guidance model for organizations” is the title of the manual that ABNT released on December 14, 2022 to foster and guide the implementation of ESG practices.
The material stands out because it presents indicators that show what level of maturity the company is at in dealing with each of the ESG practices. In this way, it facilitates the preparation of an assertive management plan to remedy the deficiencies and implement the adaptation to a good practice, be it environmental, social, or governance.
This last point is very important, as it helps to mitigate delays in environmental progress. A great example is the sale of hybrid or 100% electric vehicles in countries where the energy matrix causes environmental impact.
What impact does the company have on society when it stimulates the purchase of electric vehicles, often based on a discourse that stimulates the reduction of air pollution and oil exploration, knowing that it will increase the demand for energy, increasing the environmental impact on the other hand?
In other words, ESG practices go beyond the marketing issue and deepen the debate on decision making and the generation of material, property, environmental and social value, as explained by Mario Willian Esper, president of the Brazilian Association of Technical Standards.
Anyone who ignores ESG practices will be left behind!
ESG practices are not just about fulfilling responsibilities, but how to execute them within the business plan in a way that ensures the company is committing its full potential for profit generation, quality job creation, and promoting species continuity for a more prosperous world.
Those who think differently or are not ready to deal with the current reality that ESG practices provide, certainly will not be in the future. The longevity of a company is directly related to its ability to adapt, this time to an existence based on balance.
The benefits of ESG practices, therefore, are directly related to:
Economic growth;
Parameterization with the environmental legislation in force;
Competitiveness;
Investor search.
This last topic occurs because when a company strives for good practices it wants to establish partnerships with companies that also have the ESG seal.
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